- Draffin Street Furniture – Streamlining Sales With a 3D Configurator For Bin Enclosures - September 17, 2024
- 10 Ways Augmented Reality Has Changed Retail & Ecommerce - July 16, 2024
- What is a Product Configurator? - May 8, 2024
Draffin Street Furniture is a family-owned company that has been operating for over 65 years. They are known for supplying quality park furniture and waste collection products for government, education and commercial customers. With a commitment to exceed client expectations, Draffin offer an extensive range of street furniture and urban design products, ranging from table settings to customisable planters and bin enclosures. Their materials are sourced from local Australian suppliers and the company is a trusted partner for the Melbourne City Council, Monash University, Alamein Shopping Centre, City of Perth and much more.
Draffin offer a wide range of products and are recognisable for their distinctive urban design. One of their key product ranges are bin enclosures, which can be fully customised to suit any requirement. With 3D Configurators and Augmented Reality Draffin were able to streamline the way they showcase customisable products, creating a powerful sales tool for staff and customers.
Challenges & Solutions For Showcasing Bin Enclosures
Draffin were looking for an easy to use configuration solution, to help customers better visualise multiple bins, material options, perforation and more.
The solution needed to be flexible to support an extensive range of bin requirements, material options and accurately showcase their products in high quality 3D.
Draffin approached INHAABIT to integrate a 3D Product Configurator and Augmented Reality solution to display their street furniture and bin enclosures on their website. INHAABIT’s AR + 3D Product Configurator platform was the first choice, seamlessly integrating with their website and enabling prospects to visualise every option.
Benches, tables, planters and bin enclosures can be viewed in 360 degrees and materials changed in real time to help customers find the perfect design. Augmented Reality allows them to visualise configured products in their space, displaying accurate dimensions and materials for their configuration.
INHAABIT was selected based on extensive experience in the street furniture and urban design industry. Key platform features include:
- The ability to rapidly onboard street furniture products from CAD models
- High quality representation of materials and finishes to ensure bin enclosures are visually accurate
- A powerful configuration platform that handles complex part customisation, modular bench functionality and multi-part configuration
- Industry leading visual quality for creating detailed street furniture products for outdoor spaces
- Seamless integration with any website, CMS, ecommerce platform and CRM software
The collaboration with INHAABIT provides the following benefits for Draffin:
- The 3D Configurator simplifies the process of capturing product specifications and ensures the data is 100% accurate
- Customers can visualise any configuration in real time, increasing purchase confidence
- Both staff and prospects can create a custom configuration, save their design and access it later via email
- The 3D Configurator and Augmented Reality help to boost engagement via an immersive browsing experience
- The ability to try multiple bin enclosure bays allows customers to create multi-product configurations and increases multi-product sales
How The 3D Configurator Works
Customers can configure every part of their bin enclosure from the cover to the frame and signage. They can customise a bin in 3D and download high-definition images from any angle, reducing the reliance on Draffin’s team to create 3D renders for prospect enquiries.
When designing the bin surrounds, customers can choose from hundreds of possible combinations and contact Draffin via the built-in form with their options specified.
The 3D Configurators fit seamlessly into Draffin’s website and can be used on both desktop or mobile.
“The Draffin configurators feature some of the most extensive functionality our team has created. They’re a perfect example of how 3D Configurators will make highly customisable products easier to purchase,” explains Jordan Yim, Chief Technology Officer at INHAABIT. “Customers can design and place multiple bins next to each other and visualise their selections in 3D in a couple of minutes. Without this solution, it would be a much more complex process for salespeople to explain all of the options to customers.”
The Benefits of Integrating a 3D Configurator
By implementing a solution that combines a 3D Product Configurator and AR into the company’s website, Draffin can give customers a more immersive sales experience to make their products stand out. Their sales team can also leverage the configurators to guide prospects through the key features and fastrack the sales process.
With hundreds of product options available to visualise, customers will acheive a higher level of satisfaction and increased purchase confidence. AR + 3D Configurators also help to position Draffin as an innovative street furniture brand that is providing a benchmark sales process for their customers.
Explore the bin enclosure configurators on Draffin’s website >
