Augmented Reality takes the guesswork out of Art

It’s incredibly exciting to see where Augmented Reality is heading. Recently, VentureBeat featured a story using AR for visualising financial data, Zara has a retail app that allows customers to explore clothes on virtual models and Audi’s app demonstrates their cars bursting out of your TV and racing around custom built tracks. These examples continue to showcase the incredible new ways that AR is integrating itself into our work and lifestyle.

Another industry that our company has been exploring is AR art. If you’re an art collector or have ever attempted to decorate your interior with art, you may have realised there’s a significant level of guesswork in the process. For example, when purchasing art from a website, the promotional photos always look amazing – the art has a perfectly matching frame, which blends beautifully with the wall color and positively impacts the furnishings. The problem is, your space will look completely different and you need to use a lot of imagination to envisage how it will look.

We’ve explored this challenge with Greenhouse Interiors, a leading lifestyle specialist who sell art around the world. The solution we’ve come up with – you will have guessed – uses Augmented Reality.

Greenhouse Interiors and INHAABIT have developed one of the world’s first Augmented Reality Art visualisation apps, where you can accurately preview art on your wall, see it from any angle, change sizing and even choose your own frame. Buying art in AR becomes a fun, engaging process and gives you confidence – there’s no more guesswork.

Julia Green from Greenhouse Interiors explains the benefits of using AR in art.

Try it for yourself by downloading the GI Art app for iPhone and iPad.

Author: Jason Yim

Jason is the Director of Marketing at INHAABIT and has over 20 years experience creating digital solutions in areas of design, UX, branding, digital marketing & Augmented Reality.

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