Breville Launches Aboriginal Culinary Journey in AR
Breville has launched an exciting, limited edition collection of products that highlight Aboriginal culinary culture.
Titled “an Aboriginal Culinary Journey“, the collection was created to celebrate 65000 years of indigenous food culture and showcase a collaboration with Aboriginal designers to create eye-catching designs for Breville’s most popular products. Ranging from the Toast Select Luxe to the Bambino Plus and Juice Fountain Cold XL, each product showcases beautiful aboriginal artwork, blurring the line between art and appliance design.
Each product has been stunningly recreated in Augmented Reality and are available to view exclusively in the Breville AR app. Products can be visualised individually or as a collection and allow customers to place them in their kitchen via AR, to understand how the striking designs will enhance their space.
Breville will be donating 100% of the profit to the National Indigenous Culinary Institute and foundations that support childhood nutrition in Indigenous Food Culture.
Author: Jason Yim
Jason is the Director of Marketing at INHAABIT and has over 20 years experience creating digital solutions in areas of design, UX, branding, digital marketing & Augmented Reality.