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Civiq is an Australian company that specialises in outdoor products for hydration, hand washing, showers and cycling. Their flagship Aquafil water stations are instantly recognisable due to their eye-catching visual design and artwork. With multiple variants available, the ability for customers to visualise and understand their options is an important part of the sales process.
One of Civiq’s main company goals is to promote a healthy and sustainable community. They seek to achieve this through beautifully designed, ultra-hygenic outdoor products – ranging from water bottle refill stations, drinking fountains and handwashing stations to outdoor showers and bike racks. With a diverse array of customers such as schools, councils and commercial clients, they offer a large range of configurations and sizing for each product category.
Implementing a 3D Configurator and AR technology into Civiq’s website has revolutionised how they sell and market drinking fountains. It has created a fully interactive product visualisation and sales tool, that benefits customers and staff.
Challenges & Solutions For Selling Drinking Fountains
With over 18 artwork styles and multiple fountain sizes, Civiq were looking for a high quality online configuration tool. It would need to allow customers to see any product options with the tap of a button and enable them to visualise drinking fountains with accurate sizing in their environment. Civiq approached INHAABIT to develop a 3D Product Configurator, based on their extensive industry expertise and customer success.
INHAABIT’s AR + 3D Configuration platform allows customers to personalise the Aquafil drinking solutions in ultra-realistic 3D, rotate from any angle and try the final product in their environment. With multiple variants and designs available, the Augmented Reality feature ensures customers can try a fountain in their space to see how it appears alongside their buildings and infrastructure. Customers can also ensure the drinking fountain fits in their space with accurate sizing and dimensions.
The 3D Configurator enables Civiq’s team to:
- Showcase their Aquafil range in 360 degrees in the highest visual quality
- Customise their water stations in real time, without needing additional software or staff to create custom 3D renders
- Improve the way they market specific features by allowing customers to select and rotate fountains from any angle
- Have access to a professional web-based sales tool to engage customers, capture leads and fast-track the sales process
Customers can use the Civiq’s 3D water fountain configurator to:
- Quickly understand the available options and personalise their water station
- Explore different artwork options and increase purchase confidence by trying their chosen configuration in their space
- Confirm that a water fountain will fit in a particular location with realistic sizing
- Download and share images of the water stations from any angle and take photos of them in a real environment via AR
- Enquire or request a quote via the configurator – specifications are automatically listed based on their variant selection
“Civiq’s 3D Configurator showcases their water fountains in ultra-realistic detail, simplifying the sales process and giving their team a much more engaging way to sell their Aquafil range”, says Jordan Yim, Director of Marketing at INHAABIT. “Customers now have the ability to see every eye-catching design in high quality 3D and Augmented Reality, boosting purchase confidence and providing a much more effective online sales experience.”
Summing up
Civiq’s sales staff are able to leverage the 3D Configurator and Augmented Reality to have an interactive portfolio, allowing them to showcase any water fountain in ultra-realistic 3D, just by bringing their tablet.
By integrating INHAABIT’s 3D Product Configuration Platform, Civiq have enhanced the way they showcase features and personalisation of their Aquafil products, increasing competitive advantage and providing a superior sales experience.
Visit the Civiq website to see the Hydrobank water fountain configurator >
