Augmented Reality and 3D technology is making furniture shopping easier and more immersive than ever. Customers have the power to see a size accurate version of a product at home and understand how it will enhance their space, just by visiting a retailer’s website.
Featuring one of the most impressive ranges of contemporary European and Australian outdoor furniture, Cosh Living is leading the way in the digital space, allowing customers to try an extensive range of ultra-realistic AR furniture and see high definition 3D products, from any angle. Powered by INHAABIT’s AR platform, their Instant AR solution enables customers to quickly visualise a product in their home, directly from Cosh Living’s website product pages. Most impressive, is that Instant AR does not require an app download and is cross-platform, running on both iOS and Android devices. If customers want to explore advanced furnishing features such as trying multiple pieces of furniture or configuring a modular sofa, they can still download Cosh Living’s highly rated AR app, Cosh Living AR.
“With more customers shopping online, ecommerce expectations are much higher and customers will gravitate toward retailers who provide a superior digital purchasing experience”, explains Jason Yim, Director of Marketing at INHAABIT. “Instant AR is setting a new benchmark in the retail industry, by allowing customers to browse a retailer’s website and easily see a material and size accurate product, without requiring an app download.”
Instant AR is a new technology that provides a different online shopping experience to visualising AR via an app. Since there no requirement to install an app, it becomes a natural extension to browsing a website and can extend existing traffic into increased sales.
Customers browsing Cosh Living’s website can also experience beautiful, high definition 3D products on their home desktop/laptop machines to get an enhanced view of the product. INHAABIT’s 3D Product Viewer provides an immersive, full screen experience that allows customers to zoom and rotate products in 360 degrees, as well as visualise different materials. The powerful combination of Instant AR and the 3D Product Viewer, ensure customers can see products in-situ and from any angle, leading to confident online purchasing decisions without needing to re-visit a showroom.
With multiple options to experience Cosh Living’s comprehensive range of furniture, customers can now shop comfortably from their home. Cosh Living have added many popular new products from renowned European outdoor furniture brands such as Tribu and Gloster, as well as the Australian-based Kett.