Cult Design Showcases the Nau Design AR App at Denfair 2019
Cult Design will be showcasing the Nau Design AR app at Denfair 2019 (June 20-22nd, Melbourne Convention Centre) with an exciting Augmented Reality Zone, created specifically for attendees to visualise their new collection in ultra-realistic AR.
Created by INHAABIT, the Nau Design AR app showcases the brand’s award-winning furniture and lighting products, with designs from Australia’s most celebrated designers, including Adam Goodrum, Kate Stokes and Tom Fereday. Nau Design AR offers an exclusive first look at Nau’s 2019 collection, launched at Denfair.
Featuring the ability to try different materials and see realistic sizing, new products such as the Sofala sofa can be visualised in different configurations and placed alongside award-winning furniture such as the Stack light. The dedicated Augmented Reality Zone will allow attendees to decorate an entire space with the Nau collection and demonstrates how INHAABIT’s AR platform provides an immersive retail solution, for increasing consumer engagement and brand awareness.
See the app in action at the Nau Design Augmented Reality Zone at Denfair.
Denfair is open for industry professionals from Thursday 20th June and available to the public on Saturday 22nd June. The Augmented Reality Zone is part of the Cult Design / Nau stand #602.
Author: Jason Yim
Jason is the Director of Marketing at INHAABIT and has over 20 years experience creating digital solutions in areas of design, UX, branding, digital marketing & Augmented Reality.