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Des Kelly Interiors is a popular home and accessories retailer in Ireland. With 10 stores in Dublin, the well known company has been supplying floors and carpets for over 50 years. Their home and interior range has expanded over time to cover furniture, rugs, mattresses and bedding. With a large amount of customisable options, Des Kelly were searching for a better way to help customers select and purchase bedding products online.
The Challenge – Highly Customisable Beds
Des Kelly’s bed range provides exceptional customisation. They offer bed bundles to suit every customer, ranging from modern designs to elegance and comfort. Customers can choose from more than 80 headboard designs, bases with ottoman storage and an abundance of fabric and colour options. Utilising traditional photography to showcase their range would not be feasible and this meant that customers could only customise beds by visiting the showroom. With an overall rise in ecommerce, Des Kelly was keen to find a solution that would leverage their website to it’s full potential.
With a brand new website in development, Des Kelly approached INHAABIT to create an ultra-realistic 3D Bed Configurator. It’s purpose would be to streamline the customisation process online, allow customers to visualise every option in high quality 3D and enhance purchase confidence.
The Solution – Implementing a 3D Bed Builder
Des Kelly’s 3D Bed Configurator allows customers to build their dream bed. It provides fun, inspiration and creativity by allowing them to mix and match different options. The configurator fits seamlessly into Des Kelly’s product pages, enabling customers to see their bed design in 360 degrees and change colours with the tap of a button. They can download render-like images and use the “View in my Space” button to realistically test a bed in their bedroom via Augmented Reality.
INHAABIT’s 3D Configurator leads the industry in visual quality, displaying beds in ultra-realistic 3D, with accurate sizes and materials. Built via INHAABIT’s Stage Configurator platform, it maximises sales by allowing customers to follow intuitive stages to build their bed. Once complete, they can add their configuration to the website shopping cart to make a purchase.
With the release of the Des Kelly’s new website, the 3D Bed Configurator creates an immersive ecommerce experience, enhancing customer engagement and creating a better way to buy beds online.
The 3D bed builder is also an effective sales tool for Des Kelly’s staff and allows them to:
- Interactively help customers design their perfect bed. Sales staff can guide customers through the options to provide a personalised sales experience.
- Staff can show customers how any configuration will appear in high quality 3D. This solves an issue for when a product variant is not available instore and gives customers confidence to make a purchase.
- Staff can easily calculate the price for any option. Configuration pricing is synced with the website and always up to date.
- No special training is required for staff to utilise the configurator. The intuitive stage-based UX makes it easy to understand the bed options and sell to customers.
- The Save My Design feature allows staff to create a configuration and send a link to customers. It also provides a lead generation tool for Des Kelly to create new sales.
Customers can leverage the 3D bed configuration tool to:
- Explore all of Des Kelly’s bedding options ranging from bed size, headboard type, ottomans, legs materials and mattress firmness.
- See additional product features in 3D such as how much storage is available when the ottoman is open.
- Visualise their bed in 360 degrees, try it in their home and share the configuration with their partner via the save design feature.
- Configure, visualise and buy a bed online after visiting a store. The configurator provides an easy way for customers to finalise their options and complete their purchase.
- INHAABIT’s experience developing high quality 3D Configurators and Room Planners was a natural fit for Des Kelly. This was due to the team’s track record of delivering industry leading solutions for the world’s most recognised retailers.
Jason Yim, Marketing Manager at INHAABIT, explains: “Des Kelly Interiors’ bed builder is a perfect example for how 3D Product Configurators are changing the bedding and mattress industry. Customers will often spend a significant amount of time looking for the right bed and retailers can capture greater sales by having all of their options online via a 3D Configurator. Currently, buying any customisable product can be a complex process process if customers can’t see an example of the specific variant they want. A 3D Configurator solves this issue and provides significant competitive advantage for retailers who leverage this retail technology.”
Benefits of Integrating a 3D Bed Customiser in the Des Kelly Website
The integration of a 3D bed builder has provided significant benefits for Des Kelly and its customers. It provides a more immersive and realistic way for customers to shop online for beds and offers a greater range of customisable options than were previously available on their website.
Customers can try an AR bed in their bedroom to gain greater purchase confidence and it boosts overall satisfaction by allowing them to visualise any bedding option from the comfort of their home.
The solution allows Des Kelly to provide an industry leading ecommerce experience for their customers and they can utilise data from the configurator to improve stock levels, understand popular combinations and improve their overall product offering.
