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Shopping for designer furniture online is all about the visual experience. When exploring furniture, customers need as much information as possible to help them understand the materials, product features and sizing.
INHAABIT’s 3D visualisation platform takes the experience to the next level. Customers aren’t just browsing photos, they’re able to interact with furniture in high definition 3D and Augmented Reality. This allows them to explore furniture and accessories from any angle, zoom into features and try products in their room alongside existing furniture.
INHAABIT has partnered with Fleur Studios to bring its designer homeware to life with ultra-realistic 3D products and Augmented Reality.
By transforming physical products into highly detailed 3D models, Fleur Studios can provide customers with a more immersive and engaging way to explore their product range.
The result is an online retail experience that replicates visiting a physical showroom and moving around furniture to see it from different angles. AR adds further realism, allowing customers to place the 3D furniture in their space, to visualise sizing and placement.
The Benefits of 3D Visualisation
For design-led furniture, presentation matters.
Traditional product photography is excellent for communicating style and creating inspiring interiors, but customers are limited to the angles and environments captured during the photoshoot.
Interactive 3D product visualisation introduces another dimension to the online experience.
INHAABIT has created highly detailed digital twins of Fleur Studios’ products, carefully recreating their proportions, materials and design characteristics.
From side tables to consoles and plinths, customers can see the realistic detail of high-end marble materials such as Calacatta Nero, Cream Travertine and Esmerald Quartzite.
Customers can interact with products in 360 degrees and check materials match their interior styling and flooring via AR.
3D visualisation provides a more complete understanding of the product while maintaining the premium visual presentation expected from a designer furniture brand.
Ultra-Realistic 3D for Designer Furniture
The quality of a 3D experience depends heavily on the quality of the digital product.
INHAABIT focuses on creating ultra-realistic 3D models that accurately communicate these characteristics.
For Fleur Studios, this required a multi-stage feedback process to ensure marble materials were accurate and matches their real-life product variants.
Exploring Fleur Studios Products At Home With Augmented Reality
Interactive 3D allows customers to explore a product online. Augmented Reality takes the experience one step further.
Using a compatible smartphone or tablet, AR allows customers to virtually place a Fleur Studios product within their own environment.
Instead of trying to imagine how a product might look in their living room, customers can view a digital representation of the product directly within that room.
They can move around the virtual product and consider it from different viewpoints while comparing it with their existing furniture, finishes and interior design.
This answers an important question in the online buying journey, giving customers greater purchase confidence and speeding up the sales cycle.
Helping Customers Understand Size and Scale
One of the biggest challenges when purchasing furniture online is understanding scale.
Product dimensions provide essential information, but measurements alone do not fully communicate how large or small items feel in a room.
Augmented Reality provides additional visual context.
Placing a digital product into a real environment helps customers understand how its proportions relate to surrounding furniture and available space.
For Fleur Studios’ products, this is particularly valuable. Customer can feel confidence that items physically fit in their room and that the visual proportions complement existing furniture.
Creating a More Interactive Ecommerce Experience
Modern ecommerce is about giving customers the ability to explore products themselves, removing hesitation and bringing the showroom to their home.
Interactive 3D visualisation and AR transforms customers from passive viewers to engaged buyers.
Customers can interact with products and spend time exploring design details that interest them.
For Fleur Studios, combining beautiful product imagery with interactive 3D and AR provides multiple ways for customers to engage with the collection.
Explore Fleur Studios products in 3D and AR on their website >
