Grillex Creates Highly Configurable Products With AR + 3D

Briana Vassiliadis
Latest posts by Briana Vassiliadis (see all)

Grillex are a leader in park infrastructure and proudly feature 100% Australian made outdoor furniture. With over 100 years of combined industry experience, their extensive range of BBQs, grandstands, seats and tables have been installed in many iconic Australian locations, ranging from Adelaide Oval to the Lady Musgrave Pontoon.

Servicing Councils and Architects, Grillex’s product range is highly customisable with an expansive range of materials options, configurations and sizes. This flexibility created a partnership with INHAABIT, who have enabled them to showcase all of their configurable product options in ultra-realistic Augmented Reality and 3D.

Grillex’s website has been designed from the ground up to provide an interactive product configuration experience. Their complete product range is available in high-definition 3D, allowing clients to view products in 360 degrees, see every material combination and utilise Instant AR to try products in their space, with realistic sizing. INHAABIT’s tailored solution provides an unlimited amount of product configuration options, ensuring clients can visualise every design choice.


“Grillex’s website is a perfect example for how configurable AR + 3D products are the benchmark for online sales and streamlining business processes”, explains Jason Yim, Director at INHAABIT. “If you have highly configurable products, there are considerable online sales and efficiency gains by letting clients customise their own configurations and place direct orders.”  

Grillex’s staff can leverage the AR + 3D Product Configurator as a powerful sales tool and guide clients through product features. With a huge range of options available, all selections prepopulate an enquiry form, helping to streamline the sales process and ensure enquiry data is accurate.

Grillex Table in Augmented Reality

Grillex’s website also features a HYVE Modular Product Configurator, created by INHAABIT. Clients can use HYVE to build customised layouts featuring BBQs, tables and benches, with specific business rules for connecting parts. The modular configuration capabilities allow clients to easily setup customised multi-product layouts, just by using drag & drop.

The HYVE Product Configurator streamlines business processes, removing the need for staff to create custom renders for clients. It provides a configurable, multi-product interface that allows configurations to be visualised from any angle and high quality renders saved in real time, with the tap of a button.

HYVE 3D Product Configurator

INHAABIT’s AR + 3D technology integrates seamlessly with Grillex’s website and gives them the ability to onboard products and extend features to align with their processes. It gives clients the ability to see every product combination online and makes the ordering process a breeze. Urban planning is easy with AR + 3D.

Explore Grillex’s website and AR + 3D products

Author: Briana Vassiliadis

Briana is a social media and content contributer.

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