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Highgrove Bathrooms is one of Australia’s most popular bathware retailers. With over 50 showrooms around the country, they sell an extensive range of taps, basins, showers, vanities and more to DIY renovators, tradespeople, commercial developers and interior stylists. Their bathware range is incredibly stylish and affordable, with popular celebrities such as Neale Whitaker from The Block installing their bathware for renovations.
Having established a successful brick and mortar presence, Highgrove Bathrooms’ target was to dominate the ecommerce space. They were looking for an innovative retail technology that would allow customers to engage with their products online and increase purchase confidence. The solution was achieve by partnering with INHAABIT – to digitally bring the showroom to customers via industry leading Augmented Reality and 3D product visualisation technology.
Ultra-Realistic AR + 3D Bathware
INHAABIT’s AR + 3D platform was seamlessly embedded into Highgrove Bathroom’s website, allowing customers to visualise bathware in 360 degrees, zoom in and explore different materials with the tap of a button. The physical attributes of Highgrove Bathroom’s product range, material options and sizing were recreated in ultra-realistic 3D, enabling customers to see them from any angle. The ability to showcase products in AR + 3D provides a benchmark ecommerce experience, bridging the gap between shopping instore and browsing online.
Instant Augmented Reality technology allows customers to realistically try bathware in their home, visualise styling and product placement. The AR visualisation feature works on popular mobile devices and easy to use, with no app download required. The combination of ultra-realistic 3D products and high quality AR, allows Highgrove Bathrooms to provide a best-in-class retail experience for customers online.
Interactive 3D Shower Configurator
One of Highgrove Bathrooms’ most popular features are their customisable products. Ranging from shower systems to customisable vanities, Highgrove Bathroom’s provide an extensive range of options for every bathroom style. Prior to partnering with INHAABIT, their customisable products could not be easily showcased online. However, with the introduction of INHAABIT’s 3D Product Configurator platform, customers can intuitively build and purchase products with a few clicks.
Highgrove Bathrooms’ configurable Shower Systems and vanities are showcased in ultra-realistic 3D, allowing customers to select from thousands of combinations and see them from any angle. Pricing is automatically calculated, streamlining the ecommerce process and enabling customers to configure and add to cart. Customers also have the ability to try the configured products in their home via AR, to increase purchase confidence. It allows them to quickly see which size of vanity unit will fit in their bathroom or if a particular material compliments their bathroom styling.
High Quality 3D Bathroom Planner
To complete the online shopping experience, Highgrove Bathrooms introduced an ultra-realistic 3D Bathroom Planner. With many customers looking to renovate their entire bathroom and purchase multiple products, the Bathroom Planner allows them to see a range of Highgrove Bathrooms’ products together and interactively plan their design.
Powered by INHAABIT’s AR + 3D Room Planner solution, the Bathroom Planner provides unrivalled flexibility for customers to style their bathroom, with limitless combinations of showers, toilets, baths, vanity units, taps and accessories. They can easily create a bathroom in minutes, using drag & drop to place products, specify realistic room dimensions, and customise their wall and floor tiles. Customers can walk through their bathroom in Augmented Reality to understand sizing and positioning in real time. Previously, bathroom renovations would require significant planning, research and imagination, however Highgrove Bathrooms have made this easy with their ultra-realistic 3D Bathroom Planner.
Benefits of INHAABIT’s AR + 3D Bathware Solution
- Seamlessly integrated with Highgrove Bathroom’s website to display products in ultra-realistic AR + 3D
- Enhances the existing ecommerce experience by letting customers visualise products from any angle and change materials
- Increases purchase confidence and product engagement by showing interactive 3D products
- Customers can build configurable products such as shower systems and vanities in 3D and add the customised products directly to their cart
- Augmented Reality allows customers to explore bathware in their home, place vanities or shower kits on their wall
- The Bathroom Planner allows Highgrove Bathrooms to showcase and sell multiple products via an interactive planning experience
- Showcasing products in 3D speeds up the sales process by helping customers better understand features and material options