Briana Vassiliadis
Latest posts by Briana Vassiliadis (see all)
Build Aria Modular Configurator

Improving Your Online Sales Process With a Product Configurator

Would you like to make your online sales process more effective? How about improve customer satisfaction and streamline the sales process? This is what a web-based 3D Product Configurators achieves.

If your product range is highly customisable or features a large range of custom materials, your website or PDF catalogue may be letting you down. Static photos are unable to convey every product and customisation, leading to indecision, purchase hesitation and ultimately, a loss of sale. Most websites and even physical showrooms cannot display every possible product combination and this leaves customers with considerable uncertainty about options and how to choose the right configuration.

A 3D Product Configurator allows online shoppers to configure and visualise products directly on your product pages, changing colours, sizing and modular options. As an example, the configuration process can provide a more engaging and interactive way to select the combinations for a sofa range, increasing customer enagement and allowing them to find the perfect fit.

Website Product Configurators feature an intuitive user interface and custom built stages to guide customers toward making online purchases and increasing sales. They are well suited for complex products with many styles and product options. More often than not, sales staff will find it difficult to explain all of the possible applications and combinations for customisable products.

Product Configurators For The Furniture Industry

Customers may also have difficulty imagining if a sofa will fit in a space or suit their interior. A website product configurator provides an innovative solution and can be combined with Augmented Reality technology. Aside from being able to visualise a 3D product in real time, AR removes the need to physically measure if a product fits in a space. It allows customers and sales staff to increase purchase confidence by placing a realistic 3D model in a real physical space. Statistics from ecommerce platform Shopify, found a decrease of up to 40% in the rate of returns when web AR product visualisation is available. According to Invesp, 45% of customers say that web AR helps them save time when making purchase decisions.

TiiPii Product Configurator

Increasing Customer Purchase Confidence

3D Product Configurators give customers more detailed information about products and create a more immersive online shopping experience. See how Studio Pip used INHAABIT’s 3D Product Configurator platform and Augmented Reality for their customisable products. When customers are able to combine 3D Product Configurators and Augmented Reality, they can more confidently make their purchase decisions, without being concerned if the product is the wrong material, won’t suit their interior and is the correct size. They can build unique products based on the options available and see a realistic preview in AR and 3D.

Studio Pip Product Configurator

Product Configurators are powerful sales tools with obvious benefits for retailers and manufacturers. Not only do they allow customers to configure high complexity products, but they can be used to build modular products with many parts and possible combinations. Modular Configurators allow customers to use drag & drop to connect modules based on predefined rules. An example would be the TRAQ modular bench configurator. This allows customers and sales staff to build any bench configuration and reduces the need to generate custom 3D product renders via design software. Product Configurator images designs can downloaded instantly for prospects and do not require any special skills or training to create them.

Local councils and Urban Planners can leverage Modular Product Configurators to design interior and exterior products. See this in action with Street Furniture’s Build ARIA modular bench configurator and Classic Architectural Group’s stair configurator.

There are various industries and applications that can benefit from a Product Configurator including vanity configurators, outdoor kitchen configurators, shelving configurators and mamu more. A Product Configurator can be used to streamline the ordering process for any complex or multi-part products and connected with ecommerce to simplfy the purchasing process.

Product Configurators Can Simplify CPQ & Ecommerce

Generating quotes or specifications for customers is a key part of the sales process. Calculating pricing for individual parts, different materials and combinations has the potential to result in errors if the product data is not correctly supplied. A Product Configurator streamlines this process and can be connected with ERP platforms and CPQ software (Cost Price Configure) to pull in dynamic pricing. It allows sales teams to automatically generate quotations based on the product configurator selections and can improve accuracy, reducing costs and gathering specific requirements from your customers.

3D Product Configurator software can provide a personalised experience that revolutionises the sales process for retailers and manufacturers. It is an innovative solution that lets customers build products in real time, will boost customer satisfaction and increase overall product engagement. It can also reduce errors in product data, can be integrate with CPQ or ERP software and will provide a signicant increase in overall operational efficiency via sales benefits.

Learn more about 3D Product Configurators >

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