How A Product Configurator Will Change Your Sales Process

Would you like to make your online sales process more effective? How about improve customer satisfaction and streamline the sales process? This is what an AR + 3D Product Configurators achieves.

If your product range is highly configurable or features a large range of custom materials, your website or PDF catalogue may be letting you down. Static photos are unable to convey every product and customisation, leading to indecision, purchase hesitation and ultimately, a loss of sale. Most websites and even physical showrooms cannot display every possible product combination and this leaves customers with considerable uncertainty about options and how to choose the right configuration.

An AR + 3D Product Configurator allows customers to configure and visualise products directly on your product pages, changing colours, sizing and modular options. As an example, it can provide a more engaging and interactive way to visualise all of the combinations for a sofa range in high quality 3D, allowing customers to visualise their preferred material, leg styles, ottoman options and if they want a left or right chaise.

Customers can also have difficulty imagining if a sofa will fit in a space or suit their interior. An AR + 3D Product Configurator solves this with Augmented Reality. This removes the guesswork and the need to physically measure an area, since AR products will display with accurate sizing. Shopify found a decrease of up to 40% in the rate of returns when AR products are available and according to Invesp, 45% of customers say that AR helps them save time when making purchase decisions. Try an example with the Tiipii’s luxury hanging beds.

TiiPiii Product Configurator

AR + 3D Product Configurators gives customers greater creative freedom and can provide a more interactive online buying experience. See how Studio Pip implemented an ultra-realistic AR + 3D Product Configurator for their customisable furniture. When customers are able to combine 3D Product Configuration and Instant AR, they can more confidently make their purchase decisions, without being concerned if the product is the wrong material, won’t suit their interior and is the correct size.

Studio Pip Product Configurator

Product Configurators are powerful sales tools with obvious benefits for retailers and manufacturers. Not only do they allow customers to customise individual products, but they can be used to create modular layouts featuring multiple product parts with intelligent part logic. This can reduce the need to create custom 3D renders via design software, as modular layouts can be created in real time using a Product Configurator, with no special skills required.

As an example, local councils and Urban Planners can use modular Product Configurators to create park settings and customised layouts with benches, BBQs, tables and shelters. See this in action with Street Furniture’s Build ARIA modular bench configurator and Classic Architectural Group’s office building product configurator.

Generating quotes for customers is also a key part of the sales process and can be time consuming and complex. Calculating pricing for individual parts, different materials and combinations can result in errors if the data is not supplied correctly. A Product Configurator completely streamlines this process, automatically generating pricing based on the customers selections and facilitating better accuracy.

Overall, a Product Configurator provides an enhanced buying experience for customers and saves retailers and manufacturers time by automating many of the processes involved. Customers can easily visualise their options in ultra-realistic 3D and use Instant AR to try their final configuration in their space. The entire sales process is improved from start to finish.

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