If you are a retailer, manufacturer or interior designer, the digital shopping experience you provide for customers can make or break your business. This is especially true if you sell large ranges of products such as home furniture, bathware and gym equipment. The addition of a 3D Room Planner and floor planner adds instant value and is one of the most effective ways to boost customer engagement and sales.

But what is a room planning solution and how can it enhance your online sales process?

In this article, we’ll answer these questions and explain how integrating room design technology into your website will give customers a significantly better ecommerce experience.

3D Room Planner

What is a 3D Room Planner

In essence, 3D room design tools are the next evolution of online product visualisation. This family of retail focused solutions includes 3D Product Visualisation, Product Configurators and Augmented Reality. A Room Planner enables customers, interior designers and stylists to create their dream home without needing any special skills. The planning occurs in hiqh quality 3D on your website and best of all, doesn’t require moving physical furniture in your living room.

For customers, using a Room Planner can revolutionise their home design process and provide an immersive shopping experience that makes online shopping easy.

For retailers, a Room Planner can speed up the sales process, providing valuable information about customer requirements and generating a new sales channel to acquire customer leads.

Why Integrate a 3D Room Planner into Your Sales Process

According to a 2023 report conducted by eMarketer and Oberlo, almost 33.4% of people are shopping online. This would equate to 2.64 billion customers and this number is expected to increase to 2.77 billion in 2025.

Online Shopping Statistics

Around 53% of consumers worldwide stated they purchase or intend to buy home decor, furniture and bathroom products online. If you are a retailer with an ecommerce website and sell a large range of products, letting customers build a room and outfit products can give you significant advantage over your competitors.

How Can An Online Room Planner Tool Increase Sales?

The implementation of room building software has multiple advantages for retailers and customers. For retailers, the most important benefits are increasing multi-product sales and creating a better online shopping experience.

Customers are looking for an online sales experience that helps them visualise many products together, change configurable product options and see how they can arrange a set of products in their room. This speeds up the sales process and gives customers more purchase confidence.

Better Customer Experience & Brand Recognition

When implementing a Room Planner and Augmented Reality into your website, you can achieve many goals:

  • Enhance your ecommerce experience, demonstrating to customers that you are prioritising a better online shopping and product browsing experience.
  • Show that you can provide an innovative digital shopping experience that leverages technology and gives them access to your ful furniture catalog.
  • Stand out from competitors with a more engaging and interactive customer experience.

On-Page SEO Benefits

On-page SEO refers to the time people spend on your website and the more time customers stay on your website, the better. Floor planning software allows your customers to try many products and visualise their interior design, engaging with your product range and helping your website perform better in search engine rankings.

A higher level of engagement means search engines are more likely to display your website when customers search for furniture, bathroom products and more. Thus, your website traffic increases, leading to greater product views and more online sales.

Improved Customer Engagement & Satisfaction

Displaying 3D products on your website gives your customers a more interactive and immersive shopping experience, boosting engagement. So how does a 3D Room Planner function and what can customers achieve?

A room designer gives customers a better idea of how to decorate their space. They can select from a large range of products, intuitively drag & drop items, select new materials and build a new floor plan. Customers can create as many rooms as they like, with an abundance of product options and accessories. Throughout this process, they are directly engaging with your products and increasing purchase confidence.

INHAABIT offers an ultra-realistic Room Planner, which will display your products in the highest 3D quality, ensuring materials and sizing are accurate.

Bathroom Planner

Floor and layout planning can be used to plan products and placement for a customer’s home or office space. For example, a 3D Bathroom Planner will streamline the bathroom renovation process, allowing customers to add toilets, showers, vanity units, baths, tiles and basins to create the perfect sanctuary. Learn how Highgrove Bathrooms increased their engagement and sales with an online bathroom panner.

For interior designers, a living room designer can help them create the perfect living space, find the correct sofa to fit and add accessories such as chairs, tables and lighting. When it comes to an office space, industry professionals can create an arrangement of workspaces to maximise their floorspace, ensure there is adequate room for movement and create an aesthetically pleasing room design.

Increase Multi-Product Sales

While 3D Product Visualisation allows customers to explore individual 3D products in detail, a Room Planner allows them to combine many products together and promotes multi-product sales. For manufacturers and retailers, it allows customers to explore an entire catalogue such as furniture, floor tiles, wall materials, accessories, lighting and much more. Retailers can use design themes to create curated rooms with matching products, helping customers achieve a particular look.

Allowing customers to explore furniture creates a realistic shopping experience, combining the physical aspects of visiting a showroom and the ability to try any furniture in their living room. Customers can focus on the room designing experience, spending more time with your product range and increasing confidence.

A More Streamlined Sales Process

A 3D room builder can streamline and fast track your sales process. Without 3D room building, the process of updating a living room or renovating a bathroom can be challenging. This can result in hesitation and lower quality sales leads.

A room and layout planner can free up valuable resources in your business and reduce costs. For example, it can remove the need for industry professionals to manually create 3D renders. Staff can then focus on more important parts of the sales experience and acquiring new customer leads.

The combination of Room Planning and Augmented Reality technology improves your customer engagement, helping them visualise products with realistic sizing and placement. The AR experience allows them to walkthrough a digitally furnished room in real time, just by using their mobile phone.

Room Planner Living Room

3D Room Planning Helps You Acquire Customer Analytics

A 3D room building solution allows retailers and manufacturers acquire in-depth customer analytics, helping them gather new insights into buyer behaviour. This ranges from capturing the most popular products to multi-product data, allowing retailers to increase the revenue per customer and showcase in-demand product ranges.

A room designer provides an immersive online experience that can be connected with your Google Analytics account to capture important statistics in one place. This allows for more comprehensive statistics analysis, planning and online improvements.

Multi-Channel Cross Platform Customer Experience

A Room Planner can be an immersive cross platform experience that elevates your furniture catalog above competitors. Customers can access the high quality 3D models on any popular device such as desktop, tablet and mobile phones. Industry professionals can also be on the move or engage with customers instore, to provide a professional planning experience with ready made designs.

Additional features include the ability to explore predesigned layouts, zoom in for more detail and roate the room in 360 degrees. The cross platform planning experience can enhance your multi-channel marketing strategy, allowing you to engagee prospects on multiple platforms and promote your product range in ultra-realistic 3D.

3D Room Design Is Reshaping The Retail Industry & Interior Design

It’s a well know fact that people process images faster than words. This means that showcasing your products via a 3D Room Planner is much more effective than browsing imagery on a product page. With ecommerce accelerating rapidly, the best online retail technology can provide a powerful advantage over your competition.

While many world famous brands are already increasing customer engagement with 3D products and Modular Configurators, a Room Planner is the next evolution, reshaping online retail and bringing a virtual showroom to customers.

Learn more about our Room Planner solution >

Like to Know More?

Find out how our AR + 3D platform will improve your sales and engagement. Contact our team for a demo and see how you can gain competitive advantage.

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