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With an endless array of quilt cover designs and sheet materials, selecting the perfect bedding can be a challenging decision. Customers will consider how everything fits together, compliments the color of their bed frame and the styling of their room.
To solve this issue and create an engaging instore experience for customers, Sheridan partnered with INHAABIT to develop an interactive 3D Bed Configurator, designed for customers to use in-store via an interactive kiosk.
The kiosk experience allowed customers to explore Sheridan’s latest bedding collection, create different combinations and instantly visualise their selections on an ultra-realistic 3D bed. By combining interactive 3D technology directly into the retail environment, customers were able to quickly visualise different options, discover new products and feel more confident about their purchase decisions.
An Interactive 3D Bed Configurator Designed for In-Store Customers
A key factor of the Sheridan 3D Bed Configurator instore experience was making the technology easily accessible for customers shopping in-store.
The configurator was set up a large interactive kiosk within the retail environment, allowing customers to walk up and begin exploring Sheridan’s product range themselves. Staff were also on hand to assist with the process and guide customers through the range.
The touchscreen interface provided an intuitive iPad like experience, allowing customers to tap to choose different options, explore the bed in 3D and immediately see their choices reflected on a high quality 3D model.
The kiosk effectively created a digital extension of the showroom, giving customers access to visualise a broad range of bedding combinations than would not have been possible to physically display in the store.
Bringing Sheridan’s Bedding Collections to Life in 3D
One of the major benefits of an interactive 3D bedding configurator is the ability to make product discovery more visual and engaging.
Customers using the kiosk were able to explore different combinations of:
- Sheets patterns and materials
- Quilt cover designs
- Pillowcases and different pillow types
- Bed frame colors
- The latest seasonal bedding ranges
When customers were happy with their design, they could tap a button to save their bedding design and send themselves an email link to retrieve it later.
This allowed them to continue their shopping at home and staff were available to assist them with purchases instore.
Improving Purchase Confidence Through 3D Visualisation
Visualisation can play an important role in helping customers feel confident about a purchase.
When choosing bedding, customers have many questions.
How will these patterns work together? Will they suit the bed and furniture in the room? Do they match existing cushions and pillows? Can I mix and match these with other items?
An interactive 3D Bed Configurator helps customers answer these questions visually.
Rather than relying on limited instore examples, static photos or imagination, customers can select their ideal combination in the 3D bed configurator and instantly see the results in front of them.
This reduces purchase hesitation, speeds up the sales cycle and provides a fun and interactive shopping experience.
Creating an Interactive In-Store Retail Experience
The Sheridan 3D Bed Configurator demonstrates how interactive kiosks and 3D product configurators can work together to create a more engaging retail experience.
Customers are not simply watching a screen or scrolling through promotional content. They are able to actively interact with Sheridan’s products and create their own combinations.
For retailers, a 3D configurator can help:
- Increase customer engagement with product ranges
- Make large collections easier to explore
- Showcase unlimited combinations that are not physically possible instore
- Introduce customers to new and seasonal ranges
- Encourage discovery of complementary products
- Support cross-selling between sheets, quilt covers and pillows
- Improve customer confidence before purchase
- Create a more memorable in-store experience
Importantly, the technology complements rather than replaces the physical retail experience. Customers can use the kiosk for inspiration, while still being able to explore physical products within the store.
Leading the Way With High Quality 3D Visuals
The effectiveness of a 3D product configurator depends heavily on the quality of its visual experience.
INHAABIT specialises in creating ultra-realistic 3D models, designed to accurately represent materials, colours and configurations.
For bedding, visual quality is particularly important. Fabrics need to appear natural, patterns need to be accurately represented and the complete bed needs to provide customers with a convincing representation.
By combining detailed 3D assets with an easy to use configuration interface, INHAABIT create engaging retail experiences that help products come to life.
Powered by INHAABIT’s 3D Configuration Platform
Behind the Sheridan 3D Bed Configurator is INHAABIT’s powerful 3D configuration platform.
The platform is designed to transform complex product ranges into intuitive interactive experiences, managing the products, options and configuration logic behind the scenes while presenting customers with a simple interface.
For the customer, the experience is straightforward. They can interact with the touchscreen, select products and instantly see their selections on a realistic 3D bed.
This combination of sophisticated configuration technology, high-quality 3D visualisation and an easy-to-use interface makes the platform well suited to configurators in the bedding and mattress industry.
Looking to bring interactive 3D product visualisation into your retail stores? Talk to INHAABIT about creating a high-quality 3D configurator and interactive kiosk experience for your product range.
