A Leader In Outdoor Kitchens & BBQs

With over 45 years experience manufacturing grills, griddles and outdoor kitchens, Brabura Grills is recognised as one of the top European outdoor living companies. It has the reputation of consistently delivering the best products and cooking experiences for its customers and this dedication is reinforced by providing a modular outdoor kitchen builder within its website.

Brabura Grills products include gas and electric griddles, appliances, single door fridge, cabinet with built-in barbecues and much more, created and developed to increase the outdoor cooking experience. Their outdoor kitchens are beautifully designed, highly customisable and durable, enhancing any customers entertainment space.

The Challenges

Brabura Grills distributes its products in showrooms and via online retailers. With the rise in e-commerce and changes in consumer behavior, it became a top priority for the company to provide a more effective way for customers to understand their barbeque modules, materials and layout options.

With a range of grills, griddles, sink and storage cabinets, Brabura Grills’ key challenge was to make the specifications and buying process as easy as possible for customers. Outdoor kitchens can be customised to fit any backyard and outdoor space, so customers would require flexibility to design any look. Brabura also wanted to ensure that their outdoor barbeque units’ premium materials and craftsmanship would be accurately showcased through this solution.

The Solution: Integrating an Outdoor Kitchen Builder

By partnering with INHAABIT and integrating an outdoor kitchen configurator into their website, Brabura Grills was able to achieve multiple goals:

• Showcasing their modular kitchens in ultra-realistic 3D so customers could explore them from any angle and see exactly how their layout would appear.
• Allowing customers to easily combine grills, griddles, sinks, outdoor kitchen cabinets, drawers and storage into a layout, to create a cooking solution that meets their needs.
• Leveraging instant Augmented Reality technology for customers to try their BBQ layout in their home to understand sizing and placement.
• Developing an interactive and engaging online sales process that allows customers to build, visualise, see pricing and purchase a configuration.

Key Features Of The Outdoor Kitchen Planner

To get started, customers can select from Brabura Grills’ pre-configured kitchens and continue to customise them based on their needs. This selection is based on the most popular customer layouts.

Customers then jump to an easy to use 3D Configurator interface which allows them to see the outdoor kitchen in 360 degrees. They can add parts using drag & drop and the functionality works on mobile, desktop and tablet devices.

Since the outdoor kitchen is displayed in full 3D, they can zoom in and out to visualise finer details and materials. INHAABIT Modular Configurator platform ensures that cabinets are shown in the highest visual quality, with accurate materials and measurements. This level of realism allows customers to see a digital product that aligns closely with what they would see in a physical showroom.

Configuration & Personalisation

When building an outdoor kitchen, customers can change accessories such as cabinet walls and standing bars to personalise their design. They can select from a range of high quality materials for the counter tops and handle style to compliment their design. Everything is visible in high definition 3D, providing a unique shopping experience that sets the benchmark in the outdoor kitchen and BBQ industry.

3D Product Visualisation & Augmented Reality

Once a customer has built their layout, they can download render-like images or save their design and retrieve it via an email link.

One of the most exciting features of Brabura Grill’s outdoor BBQ builder is the ability for customers to try a modular kitchen design in their backyard. Leveraging INHAABIT’s industry leading AR technology, customers can visualise their outdoor kitchen design in their yard, with realistic sizing and materials. The AR feature is fast and easy to use and customers only need a common mobile phone or tablet.

Once a configuration is built, ecommerce integration allows customers to see real-time pricing and add the components of their modular outdoor kitchen to their shopping cart. The feature works seamlessly with Brabura Grills’ UK website and allows customers to make direct online purchases.

“The Brabura Grills Outdoor Kitchen Configurator is another success story and a perfect example of how modular product configurators can simplify purchasing highly customisable products. With easy drag & drop placement, industry leading 3D visualisation and instant Augmented Reality, the outdoor kitchen configurator allows customers to more confidently make purchases”, explains Jordan Yim, Chief Technology Officer at INHAABIT. “For manufacturers and retailers, a 3D Configurator is the way to grown online sales and streamline capturing customer requirements.”

The Results: Transforming Sales With Modular Configuration & Augmented Reality

Greater Customer Engagement

When using the outdoor kitchen configurator, customers can build, explore and visualise a combination of modules and the entire layout in 360 degrees. This has led to increased customer engagement on the website and greater purchase confidence.

The ability to view any configuration in AR, allows customers to understand the physical aspects of a kitchen design, visualise how it impacts their entertainment area, try different positioning and confirm which modules suit their needs.

A Realistic Sales Experience

By integrating AR and 3D technology within the Brabura Grills UK website, the company has given customers a more immersive and interactive way to explore their products online. The ability to try an outdoor BBQ design in their home via AR, brings the experience closer to visiting a physical showroom, enhancing engagement and online sales. It has also captured a new audience online, as not all customers may have access to a showroom.

Better Customisation & Personalisation

The modular configurator’s drag & drop functionality, streamlines the customisation process, allowing for real-time adjustment and feedback that increases satisfaction.

Customers can tailor their kitchen design to meet exact specifications and the requirements can be sent directly to Brabura Grills. This increases the accuracy of data that Brabura Grills receives, speeds up the specifications process and gives customers a more intuitive way to build their dream outdoor kitchen.

Enhanced Product Marketing & Brand Exposure

Modular Product Configurators and Augmented Reality have helped Brabura Grills’ products stand out online, by providing a better way for customers to explore and engage with their products. Customers can instantly see how modules can be combined for different cooking functionality and features. They are no longer limited to how configurations may be displayed in photos and can be more creative to align with their needs.

An Improved Sales Process

For Brabura Grills, the modular kitchen planner and ability to customise all of the product options has opened the door to new sales opportunities and the ability to acquire new leads. Prior tp the implementation, customers were only able to see pre-set options online and there was no way to create custom BBQ layouts via the website.

The 3D outdoor kitchen planner can be used by sales staff online and when visiting customers face to face. They can help potential buyers quickly build a layout, visualise it in high quality 3D and send a saved design link to share with other decision makers.

The modular configurator has streamlined the planning and specifications process and acquires new sales leads when customers save a design or submit an enquiry. This has converted their website into a more effective sales too and boosted their online strategy.

In Summary

The Brabura Grills outdoor kitchen configurator and Augmented Reality technology represent a significant step forward in Brabura Grills’ online sales and marketing process. They have successfully enhanced their customer experience and demonstrated their dedication to bringing high quality outdoor kitchens to their customers in the best possible way.

This case study demonstrates the transformative potential of Modular Configurators and AR in empowering manufacturers to provide a more effective sales process for their customers.

Learn more about INHAABIT’s Modular Product Configurator >