Latest posts by Gaurav Shah (see all)

    Breville is a global retail brand renowned for technically advanced and beautifully designed kitchen appliances. Their product range covers such a diverse range of appliances, that department stores in almost every sector of retail will have a selection of their products available for sale.

    INHAABIT is proud to have partnered with Breville to release Breville AR, a ground-breaking Augmented Reality app which sets a new benchmark for realism in consumer AR experiences.

    Breville AR allows customers to realistically see Breville’s latest product range in their home, try before they buy, to mix and match appliances, colors and materials to suit their style. New product ranges such as the Luxe Collection’s toasters, kettles and espresso machines, can be visualised next to each other to see all available colors and combinations, allowing customers to select the perfect kitchen arrangement during their buying process.

    “Augmented Reality is a new way to create brand awareness and publicise your latest product range”, explains Jordan Yim, Director at INHAABIT. “Using our platform, Breville can digitally showcase their products with a level of interactivity, realism and visual detail previously not available”.

    The Luxe Collection

    From coffee machines to food processors, one of the key requirements for INHAABIT was to showcase as much detail as possible of Breville’s beautifully designed appliance range. Achieving this goal allows customers to experience the products as if they are physically on the bench in front of them.

    “Breville’s product design team have created some of the most iconic kitchen appliances on the market, so our development team built new AR rendering and lighting technology to ensure we captured that essence”, explains Jason Yim, Director of Marketing at INHAABIT. “The ability to try an Oracle Touch espresso machine on your benchtop, rotate it around to see all of the design features, pick the color that suits your kitchen and importantly, see if it will fit in your space, is why AR is changing retail.”

    Breville AR is available in various countries around the world and integrates seamlessly with Breville’s website, to allow customers to see local product information and find their nearest retailer.

    Download Breville AR for iOS and Android

    Breville AR App Icon

    Breville AR

    Augmented Reality

    Feature Summary

    • New benchmark for product realism in Augmented Reality experiences
    • A comprehensive selection of kitchen appliances from espresso machines, toasters, kettles and more
    • Experience the latest product ranges such as the Luxe Collection
    • Seamless integration with Breville’s website with multiple languages and localised product information
    Breville AR App


    Explore espresso machines, food processors and kitchen appliances in ultra realistic AR

    Top3 By Design

    Top3 By Design

    Discover the world's best designed products and build your own Muuto Stacked storage system

    BBQ Galore - At Home App

    Barbeques Galore

    Visualise barbeques and outdoor furniture in your home with AR

    Studio Pip

    Studio Pip

    Customise your furniture in a large range of materials and options

    Build ARIA app

    Street Furniture Australia

    Configure the ARIA bench in thousands of combinations using AR

    Urban Road

    Urban Road

    Create your space with beautiful art & posters

    Cosh Living AR

    Cosh Living

    Try exclusive European and Australian furniture and build your own modular sofa

    Artedomus AR


    Try designer tiles, architectural surfaces and bathware with AR

    Nau Showcase


    See award winning Australian designer furniture in AR and 3D

    Hisense Home AR


    Measure your space in AR to find the right Hisense products

    Lead the Way

    Augmented Reality is rapidly establishing itself as the future of retail. Customers can view products in their home with accurate materials and sizing, reducing the guesswork and increasing
    purchase confidence.

    61% of customers would prefer to shop at stores that offer Augmented Reality, with 40% willing to pay more for a product when they can try it in AR.

    Organise a free demo>

    Author: Gaurav Shah

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