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Street Furniture Australia are one of Australia’s premier urban furniture manufacturers. Having supplied outdoor tables, benches and shade structures to over 25,000 locations worldwide, one of their core goals has been to create enjoyable outdoor spaces via well designed furniture.
Street Furniture Australia partnered with INHAABIT to release Build Aria, a modular furniture configurator that allows staff and customers to create customised Aria benches and visualise them in high quality 3D.
Available via Street Furniture’s website, Build Aria enables clients to intuitively drag & drop parts to build their ideal bench and realistically visualise it in 3D. With 1000’s of possible combinations, colors and materials, a Modular Product Configurator was the perfect solution to demonstrate Aria’s flexibility from both a sales and marketing perspective.
Build Aria was created to assist architects and designers and help them save time on custom rendering. Any configuration or material style can be built via the 3D configurator and photos can be instantly downloaded with the tap of a button. When combined with INHAABIT’s ultra-realistic 3D product platform, Build Aria helps to streamline the sales process, capture customer leads and create new marketing opportunities that would not have previously been possible.
“Build Aria will help designers reduce some of the hours they currently spend on renderings and drawings, by allowing them to see and really experience their furniture ideas”, says June Boxsell, Street Furniture Australia’s Marketing Manager. “All aspects down to the finishes and fixings underneath are realistic.”
Build Aria demonstrates how a powerful Modular Product Configurator can better showcase products, reduce manual processes and fast track sales. It has streamlined multiple processes, allowing parts and pricing generation to be automated and form a comprehensive business tool. Modular products and 3D Product Configurators provide an exciting insight into the future of how 3D product visualisation is changing the way manufacturers, designers and customers buy urban furniture.
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