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Street Furniture Australia are one of Australia’s premier urban furniture manufacturers. Having supplied furniture to over 25,000 locations around the country and worldwide, one of their core goals is to bring enjoyment and accessibility to public places, via well designed furniture.
With the release of their award winning ARIA bench, Street Furniture Australia partnered with INHAABIT to release Build ARIA, an app that allow staff and clients to configure an ARIA bench, visualise it in Augmented Reality and generate customised quotations.
Available on iPhone and iPad, Build ARIA allows clients to intuitively use drag and drop to build their ARIA bench and realistically visualise it right in front of them using Augmented Reality. With 1000’s of possible combinations, colors and materials, an Augmented Reality configurator was the perfect solution to demonstrate ARIA’s flexibility from both a sales and marketing perspective.
Build ARIA was created for Street Furniture Australia’s architects and designers, who will save time on renderings and drawings, since any configuration can be built directly in the app. Augmented Reality ensures that any configuration can be visualised in real time and in a real location and taking an insitu photo is as easy as tapping a button. When combined with INHAABIT’s ultra-realistic AR product modelling, accurate sizing, material and colors, the Build ARIA app creates some amazing sales and marketing opportunities for Street Furniture Australia, that were previously not possible.
“The app will help designers reduce some of the hours they currently spend on renderings and drawings, by allowing them to see and really experience their furniture ideas, in ultra-realistic augmented reality”, says June Boxsell, Street Furniture Australia’s Marketing Manager. “Furniture appears life-size in the room on your screen, so you can see how it will fit in a space. All aspects down to the finishes and fixings underneath are photorealistic – even the light changes accurately as you move.”
Build ARIA showcases how Augmented Reality can be combined with product configuration, part and pricing generation to be a comprehensive business tool. It provides and exciting insight into the future of how AR will change the way manufacturers, designers and consumers can realistically visualise modular furniture.
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Augmented Reality is rapidly establishing itself as the future of retail. Customers can view products in their home with accurate materials and sizing, reducing the guesswork and increasing
61% of customers would prefer to shop at stores that offer Augmented Reality, with 40% willing to pay more for a product when they can try it in AR.
Author: Jason Yim
Jason has 20+ years experience in design, marketing, Augmented Reality & 3D.
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