Cosh Living is a leading outdoor furniture retailer offering a comprehensive range of designer products from iconic Australian and European designers. As the sole Australian distributor of many premium furniture brands such as Tribu, Manutti and Gloster, Cosh living provides an exclusive range of furniture that cannot be found elsewhere.
INHAABIT proudly partnered with Cosh Living to create a customised Augmented Reality shopping app which allows customers to see ultra-realistic furniture in their outdoor spaces. Cosh Living AR allows customers to mix and match furniture from any brand, as well as build their own modular sofa via an intuitive drag and drop interface. Once configured, customers can realistically visualise the sofa in full detail in their home, try different colors and see exactly how the sofa will fit in their space.
“Being able to configure and visualise modular furniture in your home, sets a new benchmark for retail”, says Jason Yim, Director of Marketing at INHAABIT. “Without this technology, customers are unable to visualise what they are buying so they’ll be more reluctant to make a purchase.”
Cosh Living AR was showcased in the E-Commerce Leaders’ Playbook as a class leading example of how Augmented Reality is revolutionising the retail industry. Colin Kupke, director of Cosh Living explains, “It is often difficult for customers to imagine furniture they are considering buying in their own home. Our AR app now bridges that gap”.
With over 80 products available, Cosh Living AR allows customers to create thousands of outdoor furniture layouts with their iPhone or iPad. The ability to select preferred pieces and visualise a fully customised modular sofa, is a beneficial tool for customers shopping online, as well as staff assisting customers in-store. With true to life product sizing, dynamic lighting for for indoor and outdoor environments and AR furniture that looks as close as possible to real product, Cosh Living AR is a shining example of the future of home furnishing.
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Augmented Reality is rapidly establishing itself as the future of retail. Customers can view products in their home with accurate materials and sizing, reducing the guesswork and increasing
61% of customers would prefer to shop at stores that offer Augmented Reality, with 40% willing to pay more for a product when they can try it in AR.