The Nau Design AR app allows customers to try the brand’s award-winning furniture and lighting products in their home or office with ultra-realistic Augmented Reality. Powered by INHAABIT’s leading AR platform, Nau Design AR is fully integrated with the Nau website, allowing customers to seamlessly transition between the app and website, to seek further product information and facilitate online orders.
Featuring products from Australia’s most celebrated designers, such as Adam Goodrum, Kate Stokes and Tom Fereday, Nau Design AR showcases Australia’s best designed furniture with some of Australia’s best technology, allowing customers to try Nau products in their home, just by downloading a mobile app. With the ability to see true to life materials and dimensions, Augmented Reality enables customers to tap a button to change product finishes and see exactly how their selected Nau products will enhance their interior.
“We’re proud to be supporting Nau’s award-winning furniture with technology that is revolutionising the retail process,” says Jordan Yim, Director of INHAABIT. “Augmented Reality makes it easy for designers and manufacturers to demonstrate products to their customers, particularly if they are customisable. Having a physical product available in every color, option and material is simply not feasible, but AR solves this problem”.
The Nau website also features high definition 3D models powered by INHAABIT’s platform, to enable customers to see products in full 360 degrees when browsing on desktop machines. The combined mobile and desktop solution ensures customers have an engaging product experience on all platforms to help increase purchase confidence.
Nau have continued to leverage their Augmented Reality app by launching new product ranges and unveiled an exclusive Augmented Reality Zone at Denfair – a leading industry event, to allow customers to interact with newly released furniture and create multiple curated product arrangements.
Download the Nau Design AR app for iPhone and iPad
Nau Design AR
Augmented Reality
Furnishing
Feature Summary
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Visualise award winning Australian designer furniture and accessories in Augmented Reality
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Place multiple Nau products such as tables, chairs, lights and screens to create an indoor arrangement
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See high definition 3D product models on the Nau website
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Full integration between the app and website to view products in AR and see further information
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Augmented Reality is rapidly establishing itself as the future of retail. Customers can view products in their home with accurate materials and sizing, reducing the guesswork and increasing
purchase confidence.
61% of customers would prefer to shop at stores that offer Augmented Reality, with 40% willing to pay more for a product when they can try it in AR.
