Jason Yim

Studio Pip is an Australian wholesaler specialising in residential and commercial furniture. With a modern, contemporary design and an expanding distribution network, their products are uniquely Australian and available in a large array of upholstery and timber options.

Customisability is a big part of Studio Pip’s appeal and a key sales and marketing challenge is how to best showcase their material options to clients browsing online.

“Our trade partners are excellent at visualising pieces without a physical reference point”, explains Joe Muratore, founder of Studio Pip. “However, they need to relay their selections to clients, so an AR + 3D tool really assists them in bringing their concept to life. The 3D feature by INHAABIT was a perfect solution. It assists clients in designing their own products with a visual reference point”.

Studio Pip AR + 3D Product Configurator

With Studio Pip’s website forming an important part of their sales process, the Sydney-based company partnered with INHAABIT to create a solution that would allow clients to more realistically visualise their products. INHAABIT’s AR + 3D Product Configurator was a perfect fit, enabling clients to configure their furniture in full 360 degrees and experience them in their room via Augmented Reality.

INHAABIT’s industry leading onboarding process, creates digital twins of products, ensuring they match their physical counterparts with the correct dimensions and features. Studio Pip’s products were recreated in high definition, ensuring materials such as their American Oak and leather ranges are detailed and accurate in their tones.

“The quality of the renders and attention to detail in the AR + 3D models was a standout for us”, says Joe Muratore. “The ability to take a photo of the render is also a feature that greatly assists us in the sales process, enabling us to add an image of the product to quotes, furniture schedules and presentations.”

Studio Pip 3D Configurator

With clients spending more time browsing websites, the addition of AR + 3D products has enhanced the way Studio Pip approaches their sales and marketing.

“Our website has always been one of our most important assets, which is why moving forward with this feature has become an integral part”, continues Joe Muratore. “Features like AR + 3D will become a key sales tool, when viewing physical samples is not possible. Obstacles such as restrictions or hesitations to shop for furniture are also addressed by enabling customers to see a product without leaving their home.”

Explore Studio Pip’s AR + 3D products on their website.

Studio Pip

Studio Pip

Ultra-realistic AR + 3D Furniture

Feature Summary

  • AR + 3D Product Configurator allows clients to visualise and customise their furniture
  • A large array of materials and product options available
  • Ultra-realistic 3D furniture can be viewed in full 360 degrees
  • Instant AR allows product to be viewed in your room with the need to download an app
  • AR + 3D products are created as ‘digital twins’ with accurate sizing and materials
  • Ability to download a high quality 3D render of furniture from any angle
Breville AR App


Explore espresso machines, food processors and kitchen appliances in ultra realistic AR

Top3 By Design

Top3 By Design

Discover the world's best designed products and build your own Muuto Stacked storage system

BBQ Galore - At Home App

Barbeques Galore

Visualise barbeques and outdoor furniture in your home with AR

Studio Pip

Studio Pip

Customise your furniture in a large range of materials and options

Build ARIA app

Street Furniture Australia

Configure the ARIA bench in thousands of combinations using AR

Urban Road

Urban Road

Create your space with beautiful art & posters

Cosh Living AR

Cosh Living

Try exclusive European and Australian furniture and build your own modular sofa

Artedomus AR


Try designer tiles, architectural surfaces and bathware with AR

Nau Showcase


See award winning Australian designer furniture in AR and 3D

Hisense Home AR


Measure your space in AR to find the right Hisense products

Lead the Way

Augmented Reality is rapidly establishing itself as the future of retail. Customers can view products in their home with accurate materials and sizing, reducing the guesswork and increasing
purchase confidence.

61% of customers would prefer to shop at stores that offer Augmented Reality, with 40% willing to pay more for a product when they can try it in AR.

Organise a free demo>

Author: Jason Yim

Jason has 20+ years experience in design, marketing, Augmented Reality & 3D.
Follow me on LinkedIn

Sign Up For INHAABIT News & Releases

By clicking “Accept”, you agree to the storing of cookies on your device to enhance your website experience, analyze site usage and personalize your content. View Privacy Policy.
Warning: some page functionalities could not work due to your privacy choices