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Top3 By Design is renowned for sourcing the world’s best-designed products and making them available in their showrooms. As their name suggests, they offer the 3 best items in each category, allowing customers to discover an expertly curated selection of furniture, homewares, accessories and much more.
Top3 By Design’s concept was a match made in heaven for INHAABIT, who partnered with the design-focused retailer, bringing ultra-realistic products to life in Augmented Reality, via the highly rated Top3 AR. Available on iOS, Top3 AR features some of the most iconic and highly recognised products from around the world, including Muuto’s Outline Sofa, Normann Copenhagen’s Bell lamp, Danish Fuel’s Bar Cabinets and many more.
“The ability to try the world’s best products in your home is an experience customers would only have dreamed of years ago”, says Jordan Yim, Director at INHAABIT. “Top3 AR demonstrates how Augmented Reality has completely transformed online shopping. Purchasing furniture and homewares online is a much more engaging experience with AR – choose the product, materials and sizing that you desire, then realistically see it in your home.”
Top3 AR has been an integral part of Top3 By Design’s sales process, bridging the gap for customers who are unable to visit a showroom, helping them decide on the right sizing and material options, and most importantly, helping them improve their purchase confidence by visualising which products will best suit their space.
“Augmented Reality has big benefits for retailers and customers”, explains Jason Yim, Director of Marketing at INHAABIT. “Customers will no longer be unsure if products will match their home, reducing purchase hesitation and speeding up the sales cycle for retailers.”
While the Top3 AR app features an enviable selection of designer furniture and homewares, it is also home to the innovative Muuto Stacked Storage Configurator. Traditionally, the sales process for modular shelving can become complex due to the large amount of configurations, options and materials, however, the Muuto Stacked AR configurator completely revolutionises the process. Using drag and drop, customers can effortlessly build a Muuto Stacked modular shelving arrangement and realistically see it in their home with Augmented Reality.
AR was an obvious choice to handle modular shelving, allowing Top3 By Design to streamline the sales process, automate parts documentation and allow customers to be more adventurous with their configurations. Sales staff have also been able to more effectively demonstrate the possibilities, avoiding complexity associated with creating physical instore configurations.
With new products constantly being added, Top3 AR continues to push the boundaries and create a leading Augmented Reality shopping experience for its customers.
Download Top3 AR now for iPhone and iPad
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Lead the Way
Augmented Reality is rapidly establishing itself as the future of retail. Customers can view products in their home with accurate materials and sizing, reducing the guesswork and increasing purchase confidence.
61% of customers would prefer to shop at stores that offer Augmented Reality, with 40% willing to pay more for a product when they can try it in AR.
Author: Jason Yim
Jason has 20+ years experience in design, marketing, Augmented Reality & 3D.
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