Urban Road is one of Australia’s premier online art retailers and continues to lead the way with the release of the Urban Road Augmented Reality app . Available for iPhone and iPad, the app allows customers to quickly visualise how premium art prints or posters will look on their wall, select frames, change sizing and swiftly make online purchases via Urban Road’s website.
“Seeing art in your home is a very natural process with Augmented Reality”, says Jordan Yim, Director at INHAABIT. “Customers also don’t need any additional hardware to acheive this, it’s as simple as downloading an app to their mobile device.”
The INHAABIT powered Augmented Reality app bridges an important gap for Urban Road. Their customers can be from anywere around the world, so improving purchase confidence can make a signficant impact. While Urban Road’s collection is available in physical stores, providing an engaging and interactive way to service online customers is part of modern retail.
Artwork displayed in the app is incredibly realistic and features true to life sizing. This allows customers to get an accurate sense of how the item looks on their wall in their home, helping them make a faster and more confident purchase decision. Full integration with Urban Road’s website allows customers to access additional product information and smoothly facilitate online orders.
“With more than 800 pieces of art available in the app, one of our priorities was to make it easy to choose art and change frame types”, says Jason Yim, Director of Marketing at INHAABIT. “Placing AR art is also a much more fun and engaging process than browsing a website and if you’re considering multiple options, changing your art only takes a couple of taps.”
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Author: Jason Yim
Jason is the Director of Marketing at INHAABIT and has over 20 years experience creating digital solutions in areas of design, UX, branding, digital marketing & Augmented Reality.