Step Outside & Live With Barbeques Galore’s Backyard Augmented Reality Experience
Planning the perfect outdoor entertaining environment has never been easier, thanks to the BBQ Galore – At Home AR app. Available for iPhone and iPad, BBQ Galore – At Home lets you try over 100 barbeques and outdoor furniture directly in your home, with Augmented Reality.
“Having a barbeque in your backyard is almost part of Australia’s DNA,” says Jordan Yim, Director of INHAABIT with a smile. “Since BBQs are generally large items, the BBQ Galore – At Home app revolutionises the purchase process for customers, making it easy for them to try popular barbeques in their backyard, see how they fit and combine them with outdoor furniture arrangements.”
INHAABIT was super excited to team up with Barbeques Galore, one of Australia’s most well-known retail franchises. Significant time was invested to ensure each barbeque appears as realistic as possible, from the distinctive shine on the metal surfaces of the Premium Beefmaster range, to the organic texture of the Kamado Joe smokers.
“Every product has been meticulously modelled to match the real item,” says Jason Yim, INHAABIT’s Director of Marketing. “It’s amazing how realistic the experience is with Augmented Reality. The barbeques really look like they’re in front of you.”
From a business perspective, BBQ Galore – At Home was developed as a customer-centric app which helps customers try before they buy. “It’s about empowering the customer to make a positive buying decision,” says Luke Naish, CEO of Barbeques Galore. “By giving customers the best way possible to see our products within their home environment, we are helping them make the best purchase when they come instore.”
Alongside barbeques, BBQ Galore – At Home features outdoor kitchens, lounges and dining sets, with more products on the way from Barbeques Galore’s extensive catalogue. To display the large outdoor collections, INHAABIT created advanced collection placement technology, which allows customers to visualise a set of chairs, tables and lounge suites with a single tap on their mobile.
Key features include:
- Try BBQs and outdoor furniture in your home via Augmented Reality so you can purchase with confidence
- Add products directly to your Barbeques Galore website shopping cart via the BBQ Galore – At Home app
- All products have been created in ultra-realistic 3D/AR, with accurate sizing, colors and materials
Author: Jason Yim
Jason is the Director of Marketing at INHAABIT and has over 20 years experience creating digital solutions in areas of design, UX, branding, digital marketing & Augmented Reality.