Upgrading Your Bathroom With Caroma is as Easy as AR + 3D
Caroma have been creating stylish, innovative and sustainable bathroom products for almost 80 years. They are one of Australia’s most iconic and well-known bathroom brands, having pioneered the “dual flush” toilet and received numerous design awards for their industry leading sustainability technology. Featuring timeless design and high-quality materials, their products are commonly installed in homes, offices and retail stores around Australia and New Zealand.
While Caroma’s physical product range can be seen at their flagship stores and popular bathware retailers, many customers begin their journey at the Caroma website. Like many brands, improving this experience has been a focus due to the rapid growth of online browsing and home renovation. Via their website, promotional photos are available to help customers see showers, taps, baths and basins in an ideal bathroom, but a key challenge has been how customers can find the right products specifically for their bathroom. Augmented Reality, ultra-realistic 3D products and a sophisticated Bathroom Visualiser were the solution, all powered by INHAABIT’s leading AR + 3D retail platform.
The ability for customers to interact and engage with products is an important factor in increasing purchase confidence. INHAABIT’s retail platform allows Caroma to display immersive, high quality 3D products directly on their product pages, allowing customers to explore them in 360 degrees, from any angle and with any material. When combined with Augmented Reality, customers can try a product such as a basin or toilet suite in their bathroom and see exactly how it suits their interior. Dimensions and materials are recreated accurately and products can be positioned anywhere in a bathroom just by using a mobile phone.
“Renovating a bathroom is a highly personalised experience. This means that customers consider a wide variety of styles and options”, says Jordan Yim, Chief Technology Officer at INHAABIT. “During the decision making process, having a physical version of every product is not always feasible, but our AR + 3D solution give you the ability to choose any product and try it in your bathroom with the tap of a button.”
While Instant AR allows customer to try individual products, Caroma also caters for customers who would like to redesign their entire bathroom. Powered by INHAABIT’s AR + 3D platform, Caroma’s Bathroom Visualiser lets customers choose their bathroom size, customize wall and floor tiles and place any combination of products to build a perfect sanctuary. High quality visuals make the experience more realistic than anything before and with over 700 products and more on the way, the possibilities are endless.
“Today’s mobile phone and PC technology is incredibly powerful. Caroma’s Bathroom Visualiser was designed to take advantage of this power and provide a more immersive and realistic bathroom planning experience,” explains Jason Yim, Director of Marketing at INHAABIT. “What you see on the screen should look closer to the real product and we’ve added the ability to walk through your bathroom in Augmented Reality once’s it’s built.”
Leveraging INHAABIT’s AR technology, customers can explore their created bathroom in AR and walk through it to understand the sizing and placement of products. Bathroom designs can be saved and shared to entice collaboration and a personalised product list downloaded, to assist customers in taking the next steps, to make their bathroom a reality.
Author: Jason Yim
Jason is the Director of Marketing at INHAABIT and has over 20 years experience creating digital solutions in areas of design, UX, branding, digital marketing & Augmented Reality.